25.12.2018 – 07.02.2019
All-Russia Museum of Decorative, Applied and Folk Art, Moscow
NATIV — Israel cultural center under the Embassy of Israel in the Russian Federation
Embassy of Israel in the Russian Federation
All-Russian Decorative Art Museum, center of fashion and design
Today, modern industrial design has not only become an essential component of the society but, at the same time, is aimed for the future, seizing all new assessment spheres. It became a cultural seismograph that can predict the future of humanity. The first-ever exhibition of industrial design of Israel, "Open Spaces", will be dedicated to this topic. The exhibition will include the work created over the past few years by the graduates of the well-known Bezalel Academy of Art and Design (Tel Aviv), Israel’s national Academy of arts.
On December 25, 2018, the Israeli Cultural Center "Nativ" (Moscow) with the Embassy of Israel in the Russian Federation will open the "Open spaces" exhibition for the general public. It will showcase the most impressive graduates of the Bezalel Academy, which will talk about the inter influence between society and technology, about how industrial design inventions affect our lives.
Yana Agmon, Head of the Nativ Representative Office in the Russian Federation, Republic of Belarus, and the Baltic States, noted that: "The Israeli Cultural Center "Nativ" is pleased to be able to introduce the public to the various facets of modern Israel. In December we opened an exhibition of contemporary Israeli artists and continue a series of shows of modern Israeli culture with the exhibition of industrial design by the most impressive graduates of the Bezalel Academy."
Kristina Krasnyanskaya, co-curator of the exhibition, founder and owner of the Eritazh Gallery, marked the importance of the project for Russia: "Nowadays, it is impossible to overlook the interest in industrial design because it demonstrates the future of our environment. Vibrant and innovative works of young and talented artists of the Bezalel Academy grant Russian viewer with a unique ability to see the world the way it will look tomorrow." The main idea of the exhibition is to reflect the space of ideas and tasks in which modern industrial design exists; delineate its conceptual "field" — changeable and sharply responsive to the requirements of time, continually expanding its borders. And it depends purely on designer’s talent whether he will only be able to carry a practical meaning, be comfortable and convenient, or be able to acquire an artistic "message" as well.
The exhibition of 30 works will include five sections: "Hospitality", "Environment", «Culture and Education,» «Innovation,» "Locality". In "Hospitality", it would be possible to see furniture and objects designed for daily use. Shir Senor’s "Rotation Surface. Manipulation of Production Method" project explores the technology of producing ceramic jig jugs (a type of pottery wheel). Using simple and unexpected resources, the author created a series of ceramics that argues and echoes with traditional methods of making dishes. The "Environment" will be composed of objects for public places as well as projects related to energy and ecology. For example, Niv Cohen’s project "Jioco" that connected the utilitarianism of an object and an innovative approach to a children’s game. A scaly rug made of felt and upholstery fabric is both a toy for the development of the child and a harmonious part of the interior.
The "Culture and Education" section will show designers' ideas for entertainment and leisure. The "Neo Fruit" is a project by Meydan Levy, who created artificial fruits using innovative technology which allows to maintain necessary proportions of the needed nutrients. Shape and texture of the "Fruits From The Future" are designed not only to appease the hunger but also to provide aesthetic satisfaction.
Advanced technologies in food, transport, and communications will be placed in the "Innovations" section. For example, a suitcase of increased capacity "Compackt" by Eli Spivak. The author developed a compact suitcase that allows one to take 50% more than usual and not exceed the size of the hand luggage. The mini-suitcase is equipped with a vacuum compartment that removes excess air from things using a built-in pump.
The "Locality»" section is materials, crafts, traditions, local productions. One of the projects from this section is "P-ROUETTE" by Hadar Neeman, it shows a new generation of pointe shoes made of elastomeric material combined with textiles and made while precisely taking into account individual characteristics of the dancers on a 3D printer. These shoes perfectly support the feet and minimize injuries.
Industrial design operates at the intersection of consumption and art, which means that a part of the exhibit will remain an art object while the other will most certainly become a part of our lives. And this will happen in the nearest future. The Bezalel Academy of Art and Design was founded in 1906 in Jerusalem by the Jewish artist Boris Schatz (born in Kaunas, Lithuania); he was also one of the founders of The National Academy of Arts in Sofia, Bulgaria. The faculty of industrial design appeared in the 1950s as the first-ever faculty in this specialty in Israel. Its main task was to build an academic system of teaching and lay the foundation for research in the field of industrial design. Graduates of this faculty are considered the most progressive in the field of industrial design worldwide, they are at the forefront of research and development in this field, and are thought of as the leading theorists.
with the support of:
NATIV - Israel cultural center under the Embassy of Israel in the Russian Federation
Cultural Center "Nativ" with the assistance of the Head of Government of the State of Israel presents the general public the opportunity to get acquainted with the modern culture of Israel through cultural events, performances, exhibitions, fascinating lectures, and master classes. For instance, organizing tours in Moscow (together with the Embassy of Israel in the Russian Federation and Social Development Fund "Genesis") of the Israeli National Theater – Habima, which presented two performances on the stage of Vakhtangov Theater, or the exhibition of the graduates of the Industrial Design faculty of the Israeli National Academy of Arts Bezalel. The Hebrew language courses, conducted in cooperation with The Israeli Ministry of Education, allow you to get familiar with one of the cornerstones of the Jewish heritage and the most important symbol of the Israeli statehood. In October of 2018, a Hebrew language festival was held on the territory of the Flacon Design Factory in Moscow. Furthermore, as part of educational activities and cultural events, special events are held, aimed to familiarize everyone with the traditional Jewish and Israeli holidays. Under the auspices of Nativ on the territory of the Russian Federation, Israeli cultural centers operate in Moscow, St. Petersburg, and in Novosibirsk.
Gallery "Eritazh", founded in 2008 by collector and art critic Kristina Krasnyanskaya, specializes in collectible design and Russian art of the first half of the 20th century. The gallery was one of the first one in Moscow to actively explore and study artists of Russian foreign countries. Over time, Soviet authorial design of the 1920s and 1970s became an important area of specialization. The gallery also does exhibitions in Russia of leading contemporary international designers. On the gallery's account are many major curatorial projects in the field of design. Among them is the "Soviet design. From constructivism to modernism. 1920 – 1960» exhibition, located at the State Museum of Architecture named after A. V. Shchusev, a curatorial project of the Communal House at the Design Miami/Basel fair, "New art of the new state" and "Post-Constructivism or the Birth of Soviet Art Deco: Paris – New York – Moscow" exhibitions at the "Eritazh" Gallery with participation of the State Museum of Architecture A. V. Shchusev, State Central Theater Museum named after A. Bakhrushin, All Russian Decorative Art Museum. In addition to the mentioned institutes, the gallery also cooperates with such museums as Moscow Museum of Modern Art, The State Russian Museum, the State Museum of Modern Art — the collection of George Costakis (Museum Association MOMUS, Thessaloniki), the National Archaeological Museum of Naples, the Ma * Ga Museum (Gallarate, Italy). For seven years now, "Eritazh" has been the permanent and the only one of the participating Russian galleries at the international design fair Design Miami / Basel.